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Vuosikello sosiaalisen median markkinoinnin avuksi : case: Eco Decor Oy
(2022)
Tämän opinnäytetyön tavoitteena oli suunnitella toimeksiantaja Eco Decor Oy:lle sosiaalisen median markkinoinnin vuosikello. Eco Decor on puisia sisutus- ja lahjaesineitä valmistava verkkokauppayritys. Perheyrityksen arki on ajoittain hyvin...
Instagram-tarinoiden sisältöjen kehittäminen
(2021)
näkökulmasta. Kehittämisen työkaluna toimi benchmarking-menetelmä, jota käsiteltiin aluksi teoreettisesta näkökulmasta, ja myöhemmin sen vaiheet käytiin läpi tämän kehittämistehtävän kannalta. Benchmarking-menetelmää varten määritettiin kolme benchmark...
TikTok-sisältöstrategia kohdeyritykselle Wonderland Coworking
(2024)
Tämän opinnäytetyön tavoitteena oli selvittää, miten kohdeyritys Wonderland Coworking voi hyödyntää TikTokia näkyvyyden lisäämiseksi, brändimielikuvan vahvistamiseksi ja uuden kohderyhmän tavoittamiseksi osana markkinointistrategiaa...
The objective of this thesis was to explore how the target company, Wonderland Coworking, can leverage TikTok to increase visibility, strengthen brand image, and reach a new target audience as part of its marketing strategy. The objective of the development task was to launch the client company's TikTok account, implement content strategy and ideas based on research findings and establish clear operating procedures for ongoing account maintenance. The theoretical framework of the study examines the current state, trends, and consumer behavior of social media marketing, with a focus on TikTok's role as a social media platform and its marketing opportunities. The research was conducted as a qualitative study, employing two methods for data collection: thematic interviews and benchmarking analysis. The thematic interviews aimed to investigate the target group's TikTok usage patterns, preferences, and perceptions of businesses on the TikTok platform. The benchmarking analysis, on the other hand, examined the content production of businesses that have achieved high visibility on TikTok. The findings of the thesis align with the theoretical foundation regarding the type of content the target audience prefers to watch on TikTok and the type of videos that interests the viewer. Based on the theoretical framework and research data, the goal is to create content that is both entertaining and informative, encouraging users to engage by liking, sharing, and commenting. The strategy is to provide valuable information on specific topics in a fun and entertaining manner, thereby fostering user engagement with the content. This strategy aims to enhance content visibility and reach a broader audience. In addition to likes, building a sustainable follower base is crucial. As a result of this study, the company received a comprehensive understanding of TikTok marketing and a tailored content strategy for leveraging the new platform....
The objective of this thesis was to explore how the target company, Wonderland Coworking, can leverage TikTok to increase visibility, strengthen brand image, and reach a new target audience as part of its marketing strategy. The objective of the development task was to launch the client company's TikTok account, implement content strategy and ideas based on research findings and establish clear operating procedures for ongoing account maintenance. The theoretical framework of the study examines the current state, trends, and consumer behavior of social media marketing, with a focus on TikTok's role as a social media platform and its marketing opportunities. The research was conducted as a qualitative study, employing two methods for data collection: thematic interviews and benchmarking analysis. The thematic interviews aimed to investigate the target group's TikTok usage patterns, preferences, and perceptions of businesses on the TikTok platform. The benchmarking analysis, on the other hand, examined the content production of businesses that have achieved high visibility on TikTok. The findings of the thesis align with the theoretical foundation regarding the type of content the target audience prefers to watch on TikTok and the type of videos that interests the viewer. Based on the theoretical framework and research data, the goal is to create content that is both entertaining and informative, encouraging users to engage by liking, sharing, and commenting. The strategy is to provide valuable information on specific topics in a fun and entertaining manner, thereby fostering user engagement with the content. This strategy aims to enhance content visibility and reach a broader audience. In addition to likes, building a sustainable follower base is crucial. As a result of this study, the company received a comprehensive understanding of TikTok marketing and a tailored content strategy for leveraging the new platform....


